5 Easy Ways for Small Businesses to Increase Their Social Media Growth

Updated: Jul 31, 2019

In Foley, Alabama, or anywhere for that matter, most small businesses are facing one common problem: How to grow their social media from less than 500 followers to a 10k follower powerhouse. Social media growth can be extremely frustrating, slow, and even seem pointless at some points when your posts (that you spent a lot of time crafting) get 20, 15, or even 7 likes at a time. And let's not get started on the nonexistent DMs or comments.

At one point or another, this thought may have occurred to you: "Maybe I don't really need social media. My clientele might not even use it". I cannot express enough how wrong this line of thinking is. Yes, social media can be frustrating and it can seem like you're going in circles, but in the end it will be an absolute must have.

Now, what are the 5 ways people in Foley, Alabama can achieve social media growth?

Patience and Consistency!

1. Patience and Consistency.

Posting on a regular schedule (The HOTspot recommends at least once per week) is imperative to make sure you stay relevant and on your client/customer's feed. Even if it is just to your story on Instagram, you need to be sure to post regularly. Don't stress as much on super high-quality in the beginning. If I had to choose between quantity vs. quality, I would say quantity for the early stages.


2. #Hashtags!

Hashtags are a must have for your business. Even if it is a generic one like #coffeelife, that is better than having nothing. However, The HOTspot recommends having a set of 3 unique hashtags. If you're not creative, The HOTspot will give 3 FREE recommendations if you email us using the code: TOP5.

When thinking of what unique hashtags to use, think of what the three best description words would be to describe your business. Hashtags, although seemingly straightforward, are a very important aspect to your social media.

Finally, don't be afraid to get creative! Social media is the personality of your business, so keep it fun and light!