Back in the day, people didn't mind reading. In fact, the more information you had on your product, the better. It helped the customers understand and make a decision if they wanted your product or not. Slap up a photo on top of that and you're in business! In today's loud and busy world, this couldn't be further from the truth. Less and less people want to read, or even have time to read.
So, what's the solution? One word: Video. Think about it. Would you rather spend 5 minutes reading about a product, its specifications, reviews, etc. or watch a 5 minute video that has the same facts but with cool animations and voice overs? If you're under the age of 70, I think the answer is pretty obvious. So, let's jump into the 3 Reasons Why Having a Video for Your Business is NECESSARY.
1. The World is Busy Enough, Your Website Doesn't Need to Be
As I said earlier, and I think this goes without saying, the world has become a lot busier. A recent study revealed that we are exposed to over 5,000 ads per day! That fact alone should let you know that we live in a different world. Let's face it: People want things fast, easy, and t0-the-point. So, let's give the people what they want!
With the way things are headed, I doubt things will slow down anytime soon. So, the first reason a video is necessary for your business is because the world, and more importantly your customer, is busy. Instead of having lots of text and verbiage explaining who, what, where, and why to your customer, have a 90 second or less video explaining the same thing. This will take the pressure off of your consumer to have to do their own research and allow them to sit back and soak in the information in a professional format.
2. Having a Video Increases the Chances of a Sale
Video is a versatile and engaging content format that not only gives your customer a real-life picture of what is going on, it’s also easy to share across multiple platforms. Customers prefer video because it’s easy to digest, entertaining, and engaging. One of the biggest reasons to have a video is because it can give a potentially huge return on investment (ROI) through many channels.
It's simple. If you had a video explaining your product and your competitor had a website that had tons of verbiage explaining the same product, who do you think would get more sales? The answer is simple because potential customers are more likely to engage and watch a video rather than scroll through and read boring verbiage.
3. Adapting and Staying Relevant
I usually try and give my readers tips and advice on how to stay ahead of the game. Even though 81% of businesses are already using video, I believe this method is still one of the best ways to reach your customer, especially with cost-effectiveness in mind. With over 1 billion hours of video being watched per day (on YouTube alone), it's easy to see that video is here to stay. I expect these numbers to only increase in the near future.
As for virtual reality and augmented reality, I do believe these will play an important role in the future for marketing your business. However, at this point in time, I believe video is still an excellent way to increase sales and retain customers.
One of the questions you may be asking is, "How much does a video like this cost?" The HOTspot's video production team can do 8 hours on set, edit, create graphics, and do all of the post-production work for $850. This is for up to a 90-second video. Your company will be able to use this video for virtually anything. It can be used as an ad, on your websites homepage, or just a to send out to potential customers via mass email marketing. The options are endless, especially if you have several videos.
All in all, in my opinion, you have two choices.
1. Decide that you don't need a video and continue without one.
I think of a story from 10 years ago when I think of the type of people who will choose this option. Around 10 years ago, there was a guy who invested over $2 million into his yellow pages building which had been doing well the past couple of years. He decided to ignore the writing on the walls that suggested print and physical phone books were no longer as prevalent as they had been in the years prior. He went ahead and invested the majority of what he had worked so hard for. This was the year the first iPhone came out. I think we all know how that went.
2. Get at least one video done and update your website with the new video. Sure, this may not be a full-fledged attempt at full-on marketing, but its a good start. Just by having a professional video as the first thing your customers see, you will be 10x better for it.
Click here for more information on what The HOTspot can do for you and your video production needs. Whether you're looking for a 30 second video or a full 30 minute TV broadcast, we can help.