Back in the day, people didn't mind reading. In fact, the more information you had on your product, the better. It helped the customers understand and make a decision if they wanted your product or not. Slap up a photo on top of that and you're in business! In today's loud and busy world, this couldn't be further from the truth. Less and less people want to read, or even have time to read.
So, what's the solution? One word: Video. Think about it. Would you rather spend 5 minutes reading about a product, its specifications, reviews, etc. or watch a 5 minute video that has the same facts but with cool animations and voice overs? If you're under the age of 70, I think the answer is pretty obvious. So, let's jump into the 3 Reasons Why Having a Video for Your Business is NECESSARY.
1. The World is Busy Enough, Your Website Doesn't Need to Be
As I said earlier, and I think this goes without saying, the world has become a lot busier. A recent study revealed that we are exposed to over 5,000 ads per day! That fact alone should let you know that we live in a different world. Let's face it: People want things fast, easy, and t0-the-point. So, let's give the people what they want!
With the way things are headed, I doubt things will slow down anytime soon. So, the first reason a video is necessary for your business is because the world, and more importantly your customer, is busy. Instead of having lots of text and verbiage explaining who, what, where, and why to your customer, have a 90 second or less video explaining the same thing. This will take the pressure off of your consumer to have to do their own research and allow them to sit back and soak in the information in a professional format.
2. Having a Video Increases the Chances of a Sale
Video is a versatile and engaging content format that not only gives your customer a real-life picture of what is going on, it’s also easy to share across multiple platforms. Customers prefer video because it’s easy to digest, entertaining, and engaging. One of the biggest reasons to have a video is because it can give a potentially huge return on investment (ROI) through many channels.
It's simple. If you had a video explaining your product and your competitor had a website that had tons of verbiage explaining the same product, who do you think would get more sales? The answer is simple because potential customers are more likely to engage and watch a video rather than scroll through and read boring verbiage.
3. Adapting and Staying Relevant
I usually try and give my readers tips and advice on how to stay ahead of the game. Even though 81% of businesses are already using video, I believe this method is still one of the best ways to reach your customer, especially with cost-effectiveness in mind. With over 1 billion hours of video being watched per day (on YouTube alone), it's easy to see that video is here to stay. I expect these numbers to only increase in the near future.